Market Intelligence San Diego, CA
Comp-rich · 46 tracked
Self-storage market in San Diego, CA — July 2026
Based on the 46 facilities we track in San Diego — a sample of San Diego’s market, not every facility.
As of July 2026 · data via OpenStreetMap + Foursquare
Market tightness
Tight
Aggregate demand signal — not a facility occupancy figure.
Running a move-in promo
26%
Median rate by size
5×5
$98/mo
~100% above US ($49/mo)
typical $74/mo–$125/mo
5×10
$138/mo
~112% above US ($65/mo)
typical $103/mo–$179/mo
10×10
$210/mo
~121% above US ($95/mo)
typical $159/mo–$260/mo
10×20
$362/mo
~164% above US ($137/mo)
typical $295/mo–$442/mo
The bigger picture
San Diego-Chula Vista-Carlsbad, CA — market supply & demand
Lower storage supply per capita than ~98% of US metros — about 8.3 facilities per 100k people vs the 32.3 national median.
San Diego-Chula Vista-Carlsbad, CA looks under-supplied relative to the markets we track.
A metro of 3.3M residents and 1.2M households — the demand base behind the per-100k figure.
Supply: our registry · as of 2026-06
Demand trend
Population roughly flat since 2020.
Net out-migration of ~75,000 residents since 2020.
Population trends historically correlate with storage demand — not a forecast. Census PEP, 2025 vintage.
Market context
Median household income
$102,285
Median gross rent
$2,154/mo
Renter share
55%
Census 2023 ACS 5-yr · demand context — these historically correlate with storage demand, not a forecast.
See your facility’s position in San Diego
Get a free report on your rates, the move-in promos around you, and how tight your market is — measured against the 46 facilities we track in San Diego.
Data & methodology
Aggregate analysis of publicly available self-storage facility data in San Diego, CA, as of July 2026. Facility data © OpenStreetMap contributors (ODbL) and Foursquare. Rates reflect published street rates; individual facility pricing varies. Figures describe the 46 facilities in our dataset for this metro — a sample skewed toward facilities on certain software platforms, not a complete census of the market.